How to properly run A/B tests with Upwork bidding on Gigradar? Part 1. View.
Hello, guys! You already know that many of my teams are working with Gigradar. This is a tool to automate your bidding.
When we need to improve our view and reply rate this tool is absolutely cool to test your hypothesis. Why? We can automate everything without human influence.
Remember the rule - one test can have only ONE change. You can't change avatar+rate+cover letter and understand what caused the result.
View rate tests.
View rate depends on two things:
- profile match
- and first line
Test profiles
The easiest way - take two different profiles on the same job posts and make cross-bidding.
You'll just see which profile performs better.
Test rate on a bid
- Duplicate your scanner
- One scanner run on mon,wed,fri, sun, another - other days
- change hourly rate on one scanner
- Check if price makes a change?
Test photo on a profile
This one you can't run on different days. test bi-weekly. Change photo to see will it attract more clients.
Test title of a profile
Profile is a visible part of our bidding. It unfluents bidding only subjectively so client likes it or not.
You can change it to see if the title CLICK ON ME will give you more replies.
FIRST LINE
Different first lines
- Duplicate your scanner
- One scanner run on mon,wed,fri, sun, another - other days
- Change the first line only. DO NOT CHANGE ANYTHING ELSE
Same line - different emojis or unicode
Here you can check the hypothesis will the thick line work better or the line with emoji 😄 look better. Also could be tested only if the scanners is exactly the same ran by different week days.
Whenever any scanner will give you a better view rate - turn it as a main one and test next hypothesis.
P.S.
The cost of GR is usually 500$ per month as a subscription, but they made now a cool offer, that you can buy a package of 3000 bids to send and send forever without burning money. You can access it here
