Impressions, clicks, views, invites on Upwork. Difference explained

Here is a funnel:

Impressions =>Clicks =>Invites

Views=> Invites

Impressions

Impressions = you were shown to someone via paid placement.

Clicks

Clicks = someone clicked when you were boosted.

Views

Views = an organic profile view (click) on your account (but it’s not only from talent search or jobs, it can also come from catalog, lists, etc).

Pay attention! You need to click on hm to count it as a view so basically it's a click.

Invites

Invites = mixed.

Summary

So it’s actually hard to determine where exactly an invite came from. Which means the real question here is: “is boosting worth it?”

You can estimate this based on benchmarks from other people.

Roughly ~50% of clicks can turn into invites (if the profile is solid). The rest is organic.

Also, around ~3–10% of views turn into invites (depends on niche, whether competitors are checking you often, etc).

So based on that, you can draw some conclusions.

Hugs,

Tamara

Coffee to support this blog https://buymeacoffee.com/levit

Telegram for Ukrainians https://t.me/+QV_LDo85tsc3YzEy