Upwork Marathon. We updated 114 profiles every day. Here’s what actually changed.
a way to a lot of invitations and direct messages
What is Upwork Marathon?
If you didn't follow me before, let me introduce:
I am the CEO of TopRatedClub. It's a closed Ukrainian club for IT entrepreneurs. International club will be one day...
Members had a chance to participate in Upwork DAILY optimization. Every day, participants received tasks to optimize their profiles. Not everyone survived. Participants who were not following the rules/doing homework were eliminated.


Every day our chat was full of tasks expectations


Results
Results in average went from 100+ to 2nd-3rd pages

Most of the participants were able to see themselves on the 1st page on at least 1 request.
Best results:






and even....

How did they make it happen?
20 days every day tasks to update your profile.
Tasks included homework from 1 minute to 1 hour for different research.
Participants asked more than a thousand questions during these 3 weeks and Anna and Mykola (info@malevichstudio.com) answered all.
Also a few cases:


What to do if you want to be on the 1st page (visible for invitations)?
You have 2 options:
- Optimize your profile yourself:
a. Choose one niche you want to receive invitations for.
Avoid generic titles like “Freelancer” or “Expert.”
Be specific: use “Node.js Developer” instead of “Node.js, React, Next.js, TypeScript Developer.”
b. Consulting is needed if you really want to sell your consulting services or if you want to add more skills into your account.
I suggest having all 3 consultations as inside you can write up to 5 custom topicsthat will help you to raise your visibility
c. In Portfolio, write your main title (to match better) and any keywords that may be helpful. Do the same with the portfolio case description.
You can also set up to 5 skills inside your portfolio item. Add the top GREEN skills there.
d. Sometimes, the Other Experience section works for algorithms. That means that you need to include your main keywords in the title and in the description too.
e. Employment History. Super big weight. The more work you have with the keywords the better.
f. Project Catalog. It's very important to understand, that the Project catalog also has a title that helps you to stand out in a talent search. Use your keywords in these titles too!
g. Skills - Green skills. More in this article https://www.levit.tips/updated-upwork-talent-search-why-do-you-see-yourself-on-top-now-and-on-the-5th-page-a/ Add 15!
h. Certificates titles help you to match! SO add them. You can add 2 custom
OR
- Write to info@malevichstudio.com to make it for you.
Hugs,
Tamara
super proud of our Marathon for Upwork. Next week we start the one for Linkedin!