Upwork new categories structure 2025. Full structure
Almost died but made a full structured table of new categories-subcategories and specialities. Specialities are influenting the search now
And Upwork diesn't have an article about its categories anymore😄 Insane
Find yours:)
| Main Category | Subcategory | Specialty |
|---|---|---|
| Accounting & Consulting | Personal & Professional Coaching | Career Coaching |
| Accounting & Consulting | Personal & Professional Coaching | Personal Coaching |
| Accounting & Consulting | Accounting & Bookkeeping | Accounting |
| Accounting & Consulting | Accounting & Bookkeeping | Bookkeeping |
| Accounting & Consulting | Financial Planning | Financial Analysis & Modeling |
| Accounting & Consulting | Financial Planning | Financial Management/CFO |
| Accounting & Consulting | Recruiting & Human Resources | HR Administration |
| Accounting & Consulting | Recruiting & Human Resources | Recruiting & Talent Sourcing |
| Accounting & Consulting | Recruiting & Human Resources | Training & Development |
| Accounting & Consulting | Management Consulting & Analysis | Business Analysis & Strategy |
| Accounting & Consulting | Management Consulting & Analysis | Instructional Design |
| Accounting & Consulting | Management Consulting & Analysis | Management Consulting |
| Accounting & Consulting | Other - Accounting & Consulting | Tax Preparation |
| Admin Support | Data Entry & Transcription Services | Data Entry |
| Admin Support | Data Entry & Transcription Services | Manual Transcription |
| Admin Support | Virtual Assistance | Executive Virtual Assistance |
| Admin Support | Virtual Assistance | Legal Virtual Assistance |
| Admin Support | Virtual Assistance | Medical Virtual Assistance |
| Admin Support | Virtual Assistance | Ecommerce Management |
| Admin Support | Virtual Assistance | Personal Virtual Assistance |
| Admin Support | Virtual Assistance | General Virtual Assistance |
| Admin Support | Project Management | Business Project Management |
| Admin Support | Project Management | Supply Chain & Logistics Project Management |
| Admin Support | Project Management | Construction & Engineering Project Management |
| Admin Support | Project Management | Development & IT Project Management |
| Admin Support | Project Management | Healthcare Project Management |
| Admin Support | Project Management | Digital Project Management |
| Admin Support | Market Research & Product Reviews | Web & Software Product Research |
| Admin Support | Market Research & Product Reviews | Market Research |
| Admin Support | Market Research & Product Reviews | General Research Services |
| Admin Support | Market Research & Product Reviews | Product Reviews |
| Admin Support | Market Research & Product Reviews | Qualitative Research |
| Admin Support | Market Research & Product Reviews | Quantitative Research |
| Customer Service | Community Management & Tagging | Community Management |
| Customer Service | Community Management & Tagging | Content Moderation |
| Customer Service | Community Management & Tagging | Visual Tagging & Processing |
| Customer Service | Customer Service & Tech Support | Customer Onboarding |
| Customer Service | Customer Service & Tech Support | Email, Phone & Chat Support |
| Customer Service | Customer Service & Tech Support | Customer Success |
| Customer Service | Customer Service & Tech Support | IT Support |
| Customer Service | Customer Service & Tech Support | Tech Support |
| Data Science & Analytics | Data Analysis & Testing | Data Analytics |
| Data Science & Analytics | Data Analysis & Testing | Data Visualization |
| Data Science & Analytics | Data Analysis & Testing | Experimentation & Testing |
| Data Science & Analytics | Data Extraction/ETL | Data Extraction |
| Data Science & Analytics | Data Extraction/ETL | Data Processing |
| Data Science & Analytics | Data Mining & Management | Data Engineering |
| Data Science & Analytics | Data Mining & Management | Data Mining |
| Data Science & Analytics | AI & Machine Learning | Generative AI Modeling |
| Data Science & Analytics | AI & Machine Learning | AI Data Annotation & Labeling |
| Data Science & Analytics | AI & Machine Learning | Deep Learning |
| Data Science & Analytics | AI & Machine Learning | Knowledge Representation |
| Data Science & Analytics | AI & Machine Learning | Machine Learning |
| Design & Creative | Art & Illustration | Portraits & Caricatures |
| Design & Creative | Art & Illustration | Cartoons & Comics |
| Design & Creative | Art & Illustration | Fine Art |
| Design & Creative | Art & Illustration | Illustration |
| Design & Creative | Art & Illustration | Pattern Design |
| Design & Creative | Audio & Music Production | AI Speech & Audio Generation |
| Design & Creative | Audio & Music Production | Audio Editing |
| Design & Creative | Audio & Music Production | Audio Production |
| Design & Creative | Audio & Music Production | Songwriting & Music Composition |
| Design & Creative | Audio & Music Production | Music Production |
| Design & Creative | Branding & Logo Design | Brand Identity Design |
| Design & Creative | Branding & Logo Design | Logo Design |
| Design & Creative | NFT, AR/VR & Game Art | NFT Art |
| Design & Creative | NFT, AR/VR & Game Art | Game Art |
| Design & Creative | NFT, AR/VR & Game Art | AR/VR Design |
| Design & Creative | Graphic, Editorial & Presentation Design | AI Image Generation & Editing |
| Design & Creative | Graphic, Editorial & Presentation Design | Art Direction |
| Design & Creative | Graphic, Editorial & Presentation Design | Creative Direction |
| Design & Creative | Graphic, Editorial & Presentation Design | Editorial Design |
| Design & Creative | Graphic, Editorial & Presentation Design | Graphic Design |
| Design & Creative | Graphic, Editorial & Presentation Design | Image Editing |
| Design & Creative | Graphic, Editorial & Presentation Design | Packaging Design |
| Design & Creative | Graphic, Editorial & Presentation Design | Presentation Design |
| Design & Creative | Performing Arts | Acting |
| Design & Creative | Performing Arts | Music Performance |
| Design & Creative | Performing Arts | Singing |
| Design & Creative | Performing Arts | Voice Talent |
| Design & Creative | Photography | Local Photography |
| Design & Creative | Photography | Product Photography |
| Design & Creative | Product Design | Fashion Design |
| Design & Creative | Product Design | Jewelry Design |
| Design & Creative | Product Design | Product & Industrial Design |
| Design & Creative | Video & Animation | AI Video Generation & Editing |
| Design & Creative | Video & Animation | Motion Graphics |
| Design & Creative | Video & Animation | 3D Animation |
| Design & Creative | Video & Animation | 2D Animation |
| Design & Creative | Video & Animation | Video Editing |
| Design & Creative | Video & Animation | Videography |
| Design & Creative | Video & Animation | Video Production |
| Design & Creative | Video & Animation | Visual Effects |
| Engineering & Architecture | Building & Landscape Architecture | Architectural Design |
| Engineering & Architecture | Building & Landscape Architecture | Landscape Architecture |
| Engineering & Architecture | Chemical Engineering | Chemical & Process Engineering |
| Engineering & Architecture | Civil & Structural Engineering | Building Information Modeling |
| Engineering & Architecture | Civil & Structural Engineering | Civil Engineering |
| Engineering & Architecture | Civil & Structural Engineering | Structural Engineering |
| Engineering & Architecture | Electrical & Electronic Engineering | Electrical Engineering |
| Engineering & Architecture | Electrical & Electronic Engineering | Electronic Engineering |
| Engineering & Architecture | Interior & Trade Show Design | Trade Show Design |
| Engineering & Architecture | Interior & Trade Show Design | Interior Design |
| Engineering & Architecture | Energy & Mechanical Engineering | Energy Engineering |
| Engineering & Architecture | Energy & Mechanical Engineering | Mechanical Engineering |
| Engineering & Architecture | Physical Sciences | Biology |
| Engineering & Architecture | Physical Sciences | Chemistry |
| Engineering & Architecture | Physical Sciences | Mathematics |
| Engineering & Architecture | Physical Sciences | Physics |
| Engineering & Architecture | Physical Sciences | STEM Tutoring |
| Engineering & Architecture | 3D Modeling & CAD | CAD |
| Engineering & Architecture | 3D Modeling & CAD | 3D Modeling & Rendering |
| Engineering & Architecture | Contract Manufacturing | Logistics & Supply Chain Management |
| Engineering & Architecture | Contract Manufacturing | Sourcing & Procurement |
| IT & Networking | Database Management & Administration | Database Administration |
| IT & Networking | ERP/CRM Software | Business Applications Development |
| IT & Networking | ERP/CRM Software | Systems Engineering |
| IT & Networking | Information Security & Compliance | IT Compliance |
| IT & Networking | Information Security & Compliance | Information Security |
| IT & Networking | Information Security & Compliance | Network Security |
| IT & Networking | Network & System Administration | Network Administration |
| IT & Networking | Network & System Administration | Systems Administration |
| IT & Networking | DevOps & Solution Architecture | Cloud Engineering |
| IT & Networking | DevOps & Solution Architecture | DevOps Engineering |
| IT & Networking | DevOps & Solution Architecture | Solution Architecture |
| Legal | Corporate & Contract Law | Business & Corporate Law |
| Legal | Corporate & Contract Law | Intellectual Property Law |
| Legal | Corporate & Contract Law | Paralegal Services |
| Legal | International & Immigration Law | Immigration Law |
| Legal | International & Immigration Law | International Law |
| Legal | Finance & Tax Law | Securities & Finance Law |
| Legal | Finance & Tax Law | Tax Law |
| Legal | Public Law | Labor & Employment Law |
| Legal | Public Law | Regulatory Law |
| Sales & Marketing | Digital Marketing | Display Advertising |
| Sales & Marketing | Digital Marketing | Campaign Management |
| Sales & Marketing | Digital Marketing | Email Marketing |
| Sales & Marketing | Digital Marketing | Marketing Automation |
| Sales & Marketing | Digital Marketing | Search Engine Marketing |
| Sales & Marketing | Digital Marketing | SEO |
| Sales & Marketing | Digital Marketing | Social Media Marketing |
| Sales & Marketing | Lead Generation & Telemarketing | Sales & Business Development |
| Sales & Marketing | Lead Generation & Telemarketing | Lead Generation |
| Sales & Marketing | Lead Generation & Telemarketing | Telemarketing |
| Sales & Marketing | Marketing, PR & Brand Strategy | Brand Strategy |
| Sales & Marketing | Marketing, PR & Brand Strategy | Content Strategy |
| Sales & Marketing | Marketing, PR & Brand Strategy | Marketing Strategy |
| Sales & Marketing | Marketing, PR & Brand Strategy | Public Relations |
| Sales & Marketing | Marketing, PR & Brand Strategy | Social Media Strategy |
| Translation | Language Tutoring & Interpretation | Live Interpretation |
| Translation | Language Tutoring & Interpretation | Sign Language Interpretation |
| Translation | Language Tutoring & Interpretation | Language Tutoring |
| Translation | Translation & Localization Services | Language Localization |
| Translation | Translation & Localization Services | Legal Document Translation |
| Translation | Translation & Localization Services | Medical Document Translation |
| Translation | Translation & Localization Services | Technical Document Translation |
| Translation | Translation & Localization Services | General Translation Services |
| Web, Mobile & Software Dev | Blockchain, NFT & Cryptocurrency | Blockchain & NFT Development |
| Web, Mobile & Software Dev | Blockchain, NFT & Cryptocurrency | Crypto Coins & Tokens |
| Web, Mobile & Software Dev | Blockchain, NFT & Cryptocurrency | Crypto Wallet Development |
| Web, Mobile & Software Dev | AI Apps & Integration | AI Chatbot Development |
| Web, Mobile & Software Dev | AI Apps & Integration | AI Integration |
| Web, Mobile & Software Dev | Desktop Application Development | Desktop Software Development |
| Web, Mobile & Software Dev | Ecommerce Development | Ecommerce Website Development |
| Web, Mobile & Software Dev | Game Design & Development | Video Game Development |
| Web, Mobile & Software Dev | Mobile Development | Mobile App Development |
| Web, Mobile & Software Dev | Mobile Development | Mobile Game Development |
| Web, Mobile & Software Dev | Other - Software Development | AR/VR Development |
| Web, Mobile & Software Dev | Other - Software Development | Database Development |
| Web, Mobile & Software Dev | Other - Software Development | Emerging Tech |
| Web, Mobile & Software Dev | Other - Software Development | Firmware Development |
| Web, Mobile & Software Dev | Other - Software Development | Coding Tutoring |
| Web, Mobile & Software Dev | Product Management & Scrum | Product Management |
| Web, Mobile & Software Dev | Product Management & Scrum | Scrum Leadership |
| Web, Mobile & Software Dev | QA Testing | Automation Testing |
| Web, Mobile & Software Dev | QA Testing | Manual Testing |
| Web, Mobile & Software Dev | Scripts & Utilities | Scripting & Automation |
| Web, Mobile & Software Dev | Web & Mobile Design | Mobile Design |
| Web, Mobile & Software Dev | Web & Mobile Design | Prototyping |
| Web, Mobile & Software Dev | Web & Mobile Design | UX/UI Design |
| Web, Mobile & Software Dev | Web & Mobile Design | Web Design |
| Web, Mobile & Software Dev | Web Development | Back-End Development |
| Web, Mobile & Software Dev | Web Development | CMS Development |
| Web, Mobile & Software Dev | Web Development | Front-End Development |
| Web, Mobile & Software Dev | Web Development | Full Stack Development |
| Writing | Sales & Marketing Copywriting | Ad & Email Copywriting |
| Writing | Sales & Marketing Copywriting | Marketing Copywriting |
| Writing | Sales & Marketing Copywriting | Sales Copywriting |
| Writing | Content Writing | Web & UX Writing |
| Writing | Content Writing | Article & Blog Writing |
| Writing | Content Writing | AI Content Writing |
| Writing | Content Writing | Creative Writing |
| Writing | Content Writing | Ghostwriting |
| Writing | Content Writing | Scriptwriting |
| Writing | Content Writing | Writing Tutoring |
| Writing | Editing & Proofreading Services | Proofreading |
| Writing | Editing & Proofreading Services | Copy Editing |
| Writing | Professional & Business Writing | Academic & Research Writing |
| Writing | Professional & Business Writing | Legal Writing |
| Writing | Professional & Business Writing | Medical Writing |
| Writing | Professional & Business Writing | Resume & Cover Letter Writing |
| Writing | Professional & Business Writing | Business & Proposal Writing |
| Writing | Professional & Business Writing | Grant Writing |
| Writing | Professional & Business Writing | Technical Writing |
Also I made a Google spreadsheet with it. You can view it here
And if you want to buy me a coffee - https://buymeacoffee.com/levit
For more details why is it important I'll write in future articles😄
Hugs,
Tamara
