Upwork Project catalog. What is service productization? Framework to do it.
Recently, I've been on a battle Fiverr vs Upwork and found a great term (I stole it from Pavlo - a speaker who stood up for Fiverr). However, even though I am a strong Upwork believer, I also think that the project catalog (which is kind of a Fiverr copy) should work the same way.
So what is Service Productization?
Service productization means taking something that is usually delivered in a flexible, customized way (a service) and packaging it into a standardized, clearly defined product.
Instead of saying “I do web design - tell me what you need”, you turn it into a fixed-scope, fixed-price offering like:
“I will design a 5-page responsive website in 7 days for $500.”
In the other words, you need to think what you can sell repeatedly?
Framework for Service Productization on Upwork
- Choose what you sell.
Think, what clients are buying from you all the time repeatedly?
Not “I do everything,” but one clear thing.
- Write what is included. I recommend 3 included, 3 not included
Clearly:
✅ 3 logo concepts
✅ 2 revisions
❌ full website redesign or extra banners
- Make packages. At least think how can you divide/separate?
- Maybe, Basic - small and cheap? One revision? One section?
- Standard (most clients buy this)/ Maybe what's default in your area of expertise?
- Premium. full pack with extras?
As an example:
- Basic: 1 logo concept, 2 days, $50
- Standard: 3 logo concepts + revisions, 5 days, $150
- Premium: 5 logo concepts, full brand kit, 7 days, $300
- Set a realistic delivery time
Write how many days you need: 2 days, 5 days, 1 week.
Take with buffer, so you don’t burn out.
- Show your process
Show that you have a method — it builds trust.
Make it easy:
- Client gives info
- You send first draft
- Client gives feedback
- You send final work
- Make it look nice.
People like people so I highly recommend to put there either your video or your face:)
- Title: simple and clear (“I will design a 5-page website in 7 days”)
- Images: your work samples or mockups
- FAQ: answer common questions (“What if I need more revisions?”)
- Test test test
My fav method - test what works for you and what is not.
tadadaam!
For the whole week, I was fucked up with teenagers having parties at my building, so today I look like this. If you want to make my day better, you can consider giving me more coffee https://buymeacoffee.com/levit
Same blog but in Telegram for Ukrainians (because in Ukrainian) - https://t.me/+QV_LDo85tsc3YzEy?ref=levit.tips
Hugs,
Tamara
