By Tamara Levit in Upwork — Jun 11, 2026

Difference between Upwork client's talent search and incognito talent search

Many people are making summaries based on a sorting in Incognito mode.

So maybe you want visitors to find you? No? You want real clients?

If so, let's talk about the search and what we are searching there.

Client's search virgin

Incognito mode

Incognito preview right side

Now let's look in real requests phrases

with r don't exist on incognito

Summary:

You can't make your search on requests based only on incognito mode.

Even if we will remove boosts from the page 1.

Incognito

It's happening because on the client's searrch there are 3 random freelancers on each page in sorting + other ranging.

Summary: if you are on an incognito page, it soesn't mean that clients see you.

Client and skills related to the search

Incognito

Btw, real order in freelancer's search:

Summary: if you want to be on a top for client, you need to use skills relevant for the client.

Green font skills are for incognito mode.

So grand total: forget about incognito mode and make yourself with suggestions and skills for the client.

Hugs,
Tamara

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